Fanta: Pink Kiss + Skwiizz

PINK KISS: Concept created for Fanta Pink Kiss at Ogilvy with Tim Borremeans.  For Valentines Day visitors of the website could send their beloved a personalised audio kiss.  To personalise your kiss, you could adjust the volume, length and wetness of the kiss and listen what it sounds like.  Once you’ve found the ideal combination to suit your needs, you could send the audio kiss to your Valentine and include a personal message.  This campaign scored well, had a lot of hits and helped improve the position of Fanta Pink Kiss with young women (16-25).

Awards: Winner of a bronze Emmessenny in 2005.

SKWIIZZ: To promote the Fanta Skwiizz drink we gave students the chance to vent their frustrations during the exam periods.  Using our online skwiizzer they could skwiizz a picture of one of their teachers (upload) or one of the school related images available on the site (Bach, historical figures, …).  After they gave their victim of choice a facelift, the end result gets added to the gallery and they can ask their friends to vote on their creation.  The winner received a Skwiizz party.

This campaign worked like a charm and even got free publicity on the radio (Donna) and in the newspaper (De Standaard).