Nokia Picture Poetry
To give people an alternative to the everyday Christmas cards and promote Nokia’s N73 camera phones, we created ‘Picture Poetry’. Visitors can submit their poem or wish and it’ll be converted word by word into a visual poem, which you can send to a friend.
For this project we took over 7000 pictures of (mainly Dutch and French) words which can be found in the street in various Belgian cities and Paris. The site was created in Dutch & French. On top Club Nokia members could participate in a contest where the top poems were being rewarded with a Nokia N73 camera phone.
For obvious reasons we can’t reshoot all these words again in English. Anyhow, to show you how it worked we’ve entered a set of English words. Please pick one of these sentences to get the feeling of how it worked.
1. I wish you a merry christmas and a happy new year.
2. Keep the smile, leave the tear, happy new year.
3. With you my love 2007 will be heaven. Happy new year.
4. Let’s all cheer, with a drink of champagne or a cool beer.
Photo Dictionary
To show you we could basically tackle any wish in Dutch or French, we uploaded the picture database on Flickr. Please take a minute to have a look. Check it out
Awards
This campaign won a Silver RMB Cyber Award, Silver Epica award and a Webby nomination.
