A while ago we created a new campaign website for the Nokia N95 (with These Days). The N95 was one of the first real multipurpose devices: phone, browser, camera, GPS, …  Using a videostory we explored the different experiences people can have with the N95 and we involved them by letting them step into the story and interact with the phone at key moments.

So far the results have been very good, with over 400.000 unique visitors who have on average spent about 6 minutes interacting with the site and the virtual N95.  It’s hard to get that kind of interaction with your target audience in more classical media.  It was quite a big challenge, because we wanted to shoot the video from a first person perspective.  Well, to be honest it was mainly a challenge for the cameraman who had to shoot in some fairly uncomfortable situations.