Dreamland: Crash Course Gaming For Parents

Toy store DreamLand wanted to advertise their expertise in gaming. But the thing is: for parents, gaming has a bad reputation. Being a family store, DreamLand couldn’t afford to be associated with anti-social geek behaviour and high school shoot-outs. So we didn’t make a traditional advertising campaign. Instead, we created The DreamLand Academy for Parents.

An institute with a mission:

To teach parents everything they need to know about gaming. To inform them about a phenomenon they don’t really know. To show them that blasting your kids with a supersonic death ray can be at least as much fun as playing Monopoly.

The DreamLand Academy For Parents got a massive amount of press coverage in both local and national media. Various newspapers wrote about it (De Standaard, Het Laatste Nieuws, De Morgen, Het Nieuwsblad, Het Belang Van Limburg, …), it got air time on the radio (Studio Brussel >> Listen tot the Coverage Studio Brussel.mp3, 4FM, …) and got mentioned in various other online and offline publications (Clickx, Klasse, …).