Heineken Music (IE)

Heineken sponsors various important music festivals and events in Ireland.  To promote this we wanted to bring the bands and artists to life online.  Instead of the usual promotional blurb and pics, we developed a mashup website which collected the best live content available (YouTube, Flickr, Last.fm, …) for artists and bands and combined them into a digital live experience.  During the festival we streamed live content captured by our local reporters.  Heineken always delivers the best live music experience: both at the festival and online.