Volvo: The Comfortable Campaign

What do you do when you have to promote Volvo’s Comfortable Conditions online?  You don’t create a standard website, but let the visitor pick how they want to discover these conditions: YouTube, Powerpoint, Word, Flickr, Wordpress, …

1. BRIEFING

On the 20th and the 21st of September 2008, Volvo organized Comfort Days. During this open door weekend everyone could enjoy special promotional offers: Volvo’s Comfortable Conditions. We were asked to create a website to promote these Comfortable Conditions.

2. SOLUTION

On most campaign websites people have to view the information in the way it’s presented to them. That’s not very comfortable, so we decided not to create a standard website. We created a gateway, allowing people to decide for themselves in which format they wanted to discover Volvo’s Comfortable Conditions: Excel, Word, YouTube, Facebook, Volvo microsite, Flickr, Wordpress blog or Powerpoint.

Each format showcases the Comfortable Conditions in a totally different way. Just pick the format you feel most comfortable with. To announce this website banners based on the same creative concept were put on the largest Belgian news websites and car magazine websites.

3. RESULTS

Using 8 different digital formats to give people the choice how to discover your message, is using the internet at it’s best. Furthermore, it’s a Belgian first for a car brand to advertise via Powerpoint … :-)   This campaign received 2 CCB shortlists (Media and Cyber).