The Comfortable Campaign for Volvo just received a bronze CCB award for best use of Media and a shortlist in the Cyber category.  You can take a look at that campaign here.

Congratulations to my ex-colleagues at Boondoggle too.  They collected a whole bunch of awards for the Axion Banner Concerts.  Great to see that campaign is getting the recognition it deserves!

bmi is one of the biggest British airlines for business travel in the UK, but rather unknown in Belgium.  To advertise their international business flights to remote destinations we created an ad campaign in Trends/Tendances (a business magazine).  We spoofed the Dutch and French cover of Trends on the backcover and changed all the text to Russian: “Fly bmi: International business has never been so nearby”.  Inside the magazine there was an extra ad with further information about bmi’s internationl flights.

Business travellers are our main target audience, so at Brussels Airport we flipped the magazines in the various shops, so the spoofed cover would be clearly visible on the newsstand.

End of year campaign for Electrabel, based on the ATL advertising campaign.

1. BRIEFING

On the 20th and the 21st of September 2008, Volvo organized Comfort Days. During this open door weekend everyone could enjoy special promotional offers: Volvo’s Comfortable Conditions. We were asked to create a website to promote these Comfortable Conditions.

2. SOLUTION

On most campaign websites people have to view the information in the way it’s presented to them. That’s not very comfortable, so we decided not to create a standard website. We created a gateway, allowing people to decide for themselves in which format they wanted to discover Volvo’s Comfortable Conditions: Excel, Word, YouTube, Facebook, Volvo microsite, Flickr, WordPress blog or Powerpoint.

Each format showcases the Comfortable Conditions in a totally different way. Just pick the format you feel most comfortable with. To announce this website banners based on the same creative concept were put on the largest Belgian news websites and car magazine websites.

3. RESULTS

Using 8 different digital formats to give people the choice how to discover your message, is using the internet at it’s best. Furthermore, it’s a Belgian first for a car brand to advertise via Powerpoint … :-)   This campaign received 2 CCB shortlists (Media and Cyber).

Heineken sponsors various important music festivals and events in Ireland.  To promote this we wanted to bring the bands and artists to life online.  Instead of the usual promotional blurb and pics, we developed a mashup website which collected the best live content available (YouTube, Flickr, Last.fm, …) for artists and bands and combined them into a digital live experience.  During the festival we streamed live content captured by our local reporters.  Heineken always delivers the best live music experience: both at the festival and online.

Nokia Picture Poetry

Winners will be announced in May.

Toy store DreamLand wanted to advertise their expertise in gaming. But the thing is: for parents, gaming has a bad reputation. Being a family store, DreamLand couldn’t afford to be associated with anti-social geek behaviour and high school shoot-outs. So we didn’t make a traditional advertising campaign. Instead, we created The DreamLand Academy for Parents.

An institute with a mission:

To teach parents everything they need to know about gaming. To inform them about a phenomenon they don’t really know. To show them that blasting your kids with a supersonic death ray can be at least as much fun as playing Monopoly.

The DreamLand Academy For Parents got a massive amount of press coverage in both local and national media. Various newspapers wrote about it (De Standaard, Het Laatste Nieuws, De Morgen, Het Nieuwsblad, Het Belang Van Limburg, …), it got air time on the radio (Studio Brussel >> Listen tot the Coverage Studio Brussel.mp3, 4FM, …) and got mentioned in various other online and offline publications (Clickx, Klasse, …).

Our campaign for the Nokia N73 recently won a Bronze Epica awards. Check out the campaign here.

Every year 12 000 Malinese children are sold als child slaves to work on cacao plantations.  Buy Fair Trade chocolate and sign the online petition for pure chocolate, free from slavery.  www.stopthetraffik.org